How a Food Delivery Service Elevated Telesales Productivity by 280% and ROI by 300% with Innovative Hiring Strategies

In a strategic move to monetize its app through in-app advertising, foodpanda faced the challenge of rapidly scaling a specialized telesales team. Partnering with Workmate, they not only built a high-quality remote team but also revolutionized their sales approach. This case study delves into how Workmate's data-driven recruitment, efficient remote team management, and motivational incentives led to foodpanda exceeding its revenue targets, expanding its market share, and achieving an impressive ROI, all within a remarkably short timeframe.

The Challenge 

Foodpanda, a quick commerce leader, faced a pressing challenge: they needed to quickly build a specialized telesales team to launch a new in-app advertising feature. With a goal to connect with over 100,000 restaurant listings in just a month, the task was daunting. They had the technology and the market opportunity, but lacked the skilled manpower to capitalize on this potential revenue stream. In an industry where time is crucial, foodpanda required a rapid solution to assemble a proficient team capable of meeting these ambitious targets.

The Business Impact

The collaboration with Workmate transformed foodpanda's approach to telesales, leading to remarkable achievements. The key was a blend of technology-driven recruitment, focused training, and a well-structured compensation model. This combination resulted in a high-performing team that exceeded expectations in both efficiency and output.

Significantly, the average revenue generated by the telesales team surpassed initial projections by more than double, with the top performer achieving over 3.5 times their sales target. This exceptional performance led to foodpanda more than doubling its revenue targets, with a 114% exceedance of KPIs.

Moreover, the strategic approach to building and managing the telesales team resulted in an impressive ROI of up to 300%. This was achieved through cost savings from reduced supervisory needs, higher retention rates, and maintaining a consistent 90% quality assurance level.

Our Approach to Building Foodpanda's Telesales Team

Fast-Tracking Recruitment with Smart Automated Matching

Workmate's automated matching system rapidly identified ideal candidates for the telesales roles. By focusing on reliability, experience, and past performance, we quickly shortlisted the most qualified individuals, streamlining the recruitment process.

Building a Skilled Remote Team with Comprehensive Training

Capitalizing on our expertise in remote workforce management, we assembled a fully remote telesales team for foodpanda. This approach allowed us to recruit from a wider talent pool. Our online training, including practical exercises and quality assurance checks, ensured the team was well-prepared to meet foodpanda's sales objectives.

Enhancing Performance with Motivational Incentives and Efficient Management

We introduced a structured employment package with performance-based incentives to motivate the telesales agents. This strategy, combined with effective people management, led to a dedicated team, driven to achieve and exceed sales targets. Additionally, our optimized coordination and streamlined administrative tasks further enhanced operational efficiency.

Delivering Results with Optimized Coordination and Less Paperwork

Workmate's efficient management and quality assurance measures ensured the telesales team operated smoothly with minimal supervision. This led to cost savings and high service quality, boosting the team's sales performance. Our approach of reducing paperwork and using real-time tracking made operations more efficient.