We're organising the informal workforce by providing businesses with the tools and technology to better manage their blue-collar workers.

Rebuilding trust in your blue-collar workforce management.

We are here to help businesses regain confidence in their blue-collar workforce. By using technology automation and real-time behavioural data, we equip businesses with full control and visibility on how their workers are performing, in order to improve worker attendance, productivity and retention. As we transform the way businesses source, schedule and manage their staff, Workmate also helps workers get better transparency with their employers, job satisfaction, and access to more opportunities to increase their quality of life.
2016
Founded in Singapore
100
Talented people in our team
Over $13M
Raised

What we do

Workmate uses leading technology to automate the entire workforce management process starting from recruitment, onboarding, scheduling, time and attendance tracking and performance analytics. We help businesses maximize their workforce productivity while saving time, resources and costs.

At the same time, we are committed to creating an open and transparent platform to connect businesses with labour needs to reliable informal workers.

We’re an end-to-end workforce management platform that’s unlocking efficiencies for over 100M informal workers in Southeast Asia. To us, it’s more than harnessing manpower—it’s giving the power back to workers.

How we got here

2016
JANUARY
Founded by Mathew Ward and John Srivovakul, raised US$500k in angel funding
APRIL
Opened our office in Bangkok and launched the first version of Helpster
NOVEMBER
Raised $2.1m seed investment
2017
FEBRUARY
Expanded to Indonesia and opened our Jakarta office
APRIL
Signed our 100th customer, and expanded into logistics staffing
2018
AUGUST
Signed Asian Games, and delivered over 1,000 workers
DECEMBER
Grew 10x from January 2018
2019
FEBRUARY
Closed $5.2m in Series A funding
NOVEMBER
Helpster is rebranded as Workmate

Our Team

Mathew Ward
Co-founder & Chief Executive Officer
Mathew, who is originally from New Zealand, brings 20 years of experience in building high-growth businesses and teams in the APAC market. Prior to founding Workmate, he was the CEO and founding team member of Admax Network (acquired by Komli Media), Managing Director APAC for Lotame where he setup and launched their Asian business, and served on the advisory board of Ardent Capital. He has also worked with startups in Australia, Japan and the UK.
Andrew Alcock
Chief Technology Officer
As CTO of Workmate, Andrew oversees the technological vision, strategy and architecture of the platform to ensure we deliver the best technical results to our users. Since joining Workmate, he has doubled the size of the Engineering team, migrated systems to a serverless implementation with autoscaling in the AWS Cloud, and is developing a Data Lake for optimising Machine Learning workloads. Of his 20 years of experience in developing software products and systems engineering, half of them were with startups across different sectors - most recently bringing PocketMath to Series A. Andrew’s career has seen him in enterprise consulting, optimising performance of systems processing billions of events a day on AWS Cloud, developing native apps and a global RFID logistics solution for the US DoD and NATO. Andrew read Natural Sciences at Cambridge, and is a self-processed fan of Ancient European history.
Tudor Coman
Chief Product Officer
As CPO of Workmate, Tudor leads product strategy and technology delivery in the region. He is charged with developing the Workmate platform in our mission to organize the informal workforce. Since joining Workmate, Tudor has restructured the design, product and engineering organization to embrace outcome-based product delivery; rapid experimentation, lean development, agile methodology, deep analytics and now is gearing up for continuous AI/ML deployments to create the absolute best Client-to-Staff matching algorithm. Prior to this, Tudor founded and directed various online and business products—such as B2C online travel platform, Flocations, which exited to Japan’s largest online meta search, Travel.Jp in 2015. Afterwards, Tudor held various team lead positions both in growth and product at both small and large startups, and was recently Head of Innovation for Manulife.
Peter Goldsworthy
Chief Operating Officer
As COO of Workmate, Peter leads operations in the region and is charged with delivering more value for our workers in our mission to organize the informal workforce. Since joining Workmate, he grew our Indonesia business substantially and is now rolling out that same repeatable engine across the region. Prior to this, Peter founded and directed various online and business products—such as B2B marketplace Bizzy and Indonesia’s first social travel network Burufly. His passion for nurturing entrepreneurs and growing emerging businesses is shown through his role at Ardent Labs. Peter received his MBA from RMIT University, Melbourne.
Vanessa Ng
Head of Marketing
As Head of Marketing, Vanessa is at the forefront of demand generation, product marketing, and brand activation across Workmate’s markets. Since joining Workmate, Vanessa has employed lean marketing to build a scalable marketing infrastructure, assembled usable marketing analytics, and streamlined product positioning as an essential catalyst for business growth. Her marketing experience across both scaled and growth-stage organisations span a range of responsibilities including marketing strategy, brand building, and proposition development. Before stepping into her role at Workmate, Vanessa held marketing positions in the finance and consulting sectors.
Cze Kin Lau
Head of Finance
As Head of Finance of Workmate, Cze Kin provides the financial direction for the business and vision for the finance teams in the region. Since joining Workmate, Cze Kin has revamped the business drivers and substantially improved the company unit economics which enabled exponential growth and profitability across all markets. He is now positioning Workmate for its next stage of growth through capital structure optimisation and long-term expansion planning. Prior to joining Workmate, Cze Kin ran financial business strategy and operations functions in the APAC region at companies such as Wework, LVMH perfumes and cosmetics, Clarins Group, and L'Oréal.
Martin Sørensen
Chief Executive Officer, Thailand
Martin leads the strengthening and expanding of Workmate’s operations and team in Thailand. He brings to Workmate 13 years of experience in sales and business development in the B2B segment and eCommerce. Most recently, Martin is the Co-founder and Managing Director of WearYouWant, a leading fashion and beauty eCommerce store that offers an online B2B2C platform for offline retailers. He holds a Master of Science in International Relations and Affairs from the University of Southern Denmark.
Rian Novianto
Managing Director, Indonesia
Rian leads the Indonesia team to become the country's hiring and management platform of choice for blue-collar workforces. He has over 17 years of B2B sales experience in tech-related industries, having worked with S&P top technology companies like Oracle and Facebook. Prior to Workmate, he co-founded 3Dolphins.ai, an AI chatbot and omni-channel customer service platform. Since joining Workmate, he is driven to make a positive impact through technology by reducing unemployment among blue-collar workers in Indonesia. He envisions easing hiring demand and supply by connecting more companies and workers through Workmate, and uses his leadership, knowledge, and network to take achieve this mission.

Our Guiding Principles

Customer Obsession

We’re relentless in our mission to deliver positive impact with all that we do. We always start with understanding our customers’ needs and feedback in order to make core decisions.

Fight like an Underdog

We reach our goals through hard work and diligence, not just talent. We always strive to improve. And when we achieve the unthinkable, we never forget where we came from and the people who made it possible.

Be Open and Honest

We challenge each other openly, committing to spur each other’s growth. We actively listen and understand first, and when we are direct, we do so with kindness and compassion.

Pride in Our Work

We pour as much passion and focus into the small things as we do the big things. How we do our work is as vital as what we do. Most of all, we deliver on our commitments.

Stronger Together

Our battles forge and bond us together. We make space for others to shine, as each of us have an equal responsibility to lead from the front. Our diversity in experiences, cultures, skills and personalities temper our strength.
Our locations
Singapore

Helpster Pte Ltd

51 Bras Basah Rd
#06-01
Singapore 189554

info@workmate.asia

Bangkok

Workmate Solutions Recruitment Co.,Ltd.

219/39 Asoke Towers 11th floor,
Soi Asoke, Sukhumvit 21 Road,
North Klongtoey,
Wattana Bangkok 10110

info@workmate.co.th

Jakarta

PT Helpster Solutions Indonesia

Go Work Plaza Indonesia
Level 5 Unit E021AB
Jl. M.H. Thamrin No.Kav. 28-30
Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10350

info@workmate.id

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